60 ways to increase online influence boil down to a handful
→ October 7th, 2010 → blog social media
I recently came across Jeanne Hopkins’ summary of The Influencer Project – a veritable Who’s Who of online gurus in the trust and influence building sphere. Billed as “60 ways to increase your online influence in 60 minutes”, Jeanne’s article attempts to summarize these ideas in 60 sentences for those of us who don’t have the [...]
Best Buy needs a social media strategy – do you?
→ February 17th, 2010 → blog social media
I came across this video of Best Buy’s Chief Marketing Officer Barry Judge discussing why his company has embraced social media. It makes sense for b-to-c businesses like Best Buy to take this approach because in the cut-throat competitive world of retail electronics, companies need something that makes them different. And it works. I have [...]