Professionals and the new culture of social media networks
Last week, I had the pleasure of presenting a keynote talk to a group of financial advisors from Peak Financial in beautiful Victoria, BC. My presentation focused on the new culture of social media networks and offered some key insights and strategies for advisors wishing to engage in this space. Being a long-term relationship person [...]
A micro-manifesto on personal branding for practice professionals
Personal branding is one of the most important marketing strategies for practice professionals in an age of social media. Business has always been built on relationships – especially in professional services where your client is buying your knowledge, your reputation, and your commitment. Your personality informs your brand. The proliferation of social media spaces and tools [...]