Best (and worst) of the Old Spice parodies

→  July 16th, 2010  →  advertising blog social media

You’ve seen the original. Now watch the parodies. You know its working when there are some really good take-off videos being produced. But the good comes with the bad – lots of bad. So I’ve arranged the best of the good parodies followed by the best of the bad parodies. I’ve spared you the worst [...]

Spicing up an old brand

→  July 14th, 2010  →  blog case studies social media

I can’t help but jump on the Old Spice bandwagon. I saw this TV ad for the first time during the World Cup: I laughed. So did my seven-year-old son. I wanted to smell like him – shit, I wanted a body like him. The ad is part of a series of Old Spice ads [...]