Measuring your social media influence

(by Jay Palter, 10-Jun-2011)

“If you’re in the business of influencing people’s decisions, now is not the time to have your social capital sitting on the sidelines.”

Social Media: The new economy of sharing

(by Jay Palter, 25-Mar-2011)

“If you’re interested in social media as a way to build trust and influence online, there are no “big bang” theories or shortcuts. It’s more about the cumulative value of small actions, slow and incremental, over time – more like evolution. You’re going to need to approach social media with patience and a long-term commitment.”

YOU need a social media strategy, NOT your business

(by Jay Palter, 26-Jan-2011)

“Am I advocating that all businesses should have a blog, a Twitter account and a Facebook page? No. What I am saying is that your business needs YOU to have a personal social media strategy. As practice professionals, you should be making YOURSELF the brand and using social media to articulate and embody your unique brand identity.”

Using social media to build trust

(by Jay Palter, 14-Dec-2010)

“Social media is not just about technology. It is also about extending the social sphere into the digital world. While the customs and etiquette of the digital world can seem new and different, the rules governing our social relationships online are remarkably old-fashioned.”

Seven steps to social media engagement

(by Jay Palter, 02-Nov-2010)

“Social media tools and technology are rapidly emerging as essential places for trusted advisors and practice professionals to build their reputation and expand their business networks.”

The Social Media Debate

(by John Powell, Advisor’s Edge, October 2010)

“While the social media space is maturing and becoming more mainstream, there are still many opportunities for advisors to make a mark online and stand out from the crowd. The very mainstreaming of social media means that more and more aspects of your business relationships will be conducted online. Expectations of online interactions are growing among prospects and clients alike, so if you want to be competent in that space you need to start ramping up your skills and knowledge.”

Listen before you leap into social media

(by Jay Palter, 24-Sep-2010)

“Listening is key….it’s probably the best way to formulate clear and achievable objectives for your online efforts…”

Social media report a wake up call

(by John Powell, Advisor.ca, 28-Jul-2010)

“Women and men appear to be accessing online financial information and resources at a similar rate, but women may be using it differently — not only to do research, but also to decide who they trust.”