I remember the day I purchased my first Fast Company magazine. The cover story featured a piece by management consultant Tom Peters called: The Brand Called You. That article inspired me to build and sell a web development company and invest in several other businesses.
Almost 15 years later, Tom Peters’ call to action is more relevant than ever before. Social media tools coupled with wireless mobile technologies are revolutionizing our communications landscape. And it’s changing how we market and advertise our businesses, as well as how we engage, support and retain our customers.
Business has always been about relationships and it is no less so today. What is changing profoundly today is how and where we conduct those relationships.
You’ve seen the original. Now watch the parodies. You know its working when there are some really good take-off videos being produced. But the good comes with the bad – lots of bad.
So I’ve arranged the best of the good parodies followed by the best of the bad parodies. I’ve spared you the worst of the worst, but feel free to spend several more hours on YouTube checking them out. (Does someone need an intervention?)
First, for your reference, the orginal:
Here are the best of the good parodies (so far):
And here are the best of the bad parodies (so far):
As for the awful ones – and there are some awful ones – I’m not even going there. There, I just saved you lots of time.
But before you head over to YouTube to check out more, you should watch this one.
I’ve gotta go get me some bodywash now.