As consumers, we make buying decisions every day for large and small items. Whether we are considering where to go for dinner or what movie to buy, or we’re making a large consumer electronics purchase, we all have a process for making those decisions.
When I read Brian Solis’s post – The 6 Pillars Of Social Commerce: Understanding The Psychology Of Engagement — I realized the extent to which our buying decisions are influenced by social factors. Referencing an infographic entitled Social Commerce Psychology, Solis highlights the 6 heuristics we use to make buying decisions.