Last week, I had the pleasure of presenting a keynote talk to a group of financial advisors from Peak Financial in beautiful Victoria, BC.
My presentation focused on the new culture of social media networks and offered some key insights and strategies for advisors wishing to engage in this space. Being a long-term relationship person myself, I focused on how to build trust online (and why you want to) as well as authentic personal branding and the rise of the influence economy.
These concepts apply to virtually any professional – not just financial advisors – whose business is based on their specialized subject matter knowledge, a reputation for being trustworthy and just doing good work.
Always interested in feedback.