Your web site isn’t just a web site anymore. It’s a place where you interact with your community.
Whether made up of consumers, clients, members, donors, constituents or stakeholders – you need to be strengthening your relationship with your community.
If you don’t do it, somebody else will.
Retool your web site so its easy to publish content. Dedicate resources to regular updating. Add some personality.
Consider a social media strategy and start building relationships within your online community.
Be patient. Relationships are based on trust.
And trust takes time.
Conversations are a back and forth, two-sided affair.
Make sure your community has a chance to participate in the conversation. Then, listen carefully to what they say – good and bad.
Sometimes, how you respond to a problem is the best opportunity you will get to build their trust.